After the merger, Ninh Binh province is facing a
major turning point. From a land with many distinct
potentials, it has now formed a large tourism space with
diverse ecology, culture, terrain, products and human
resources. That not only brings breakthrough
opportunities, but also poses urgent requirements for
vision, planning and new ways of doing things so that
the tourism industry can truly become a spearhead
economic sector as expected.

New space, new opportunities
The three merged provinces are all part of the Northern
Delta cultural space, the cradle of wet rice
civilization. Although there are similarities in
beliefs, customs, languages and community activities,
each locality possesses a separate tourism ecosystem,
creating a perfect complement after the merger.
Ha Nam has a semi-mountainous terrain with a typical
lowland ecosystem, notably a system of famous landscapes
such as Tam Chuc Lake, Ngu Dong Son, Kem Trong, Bat Canh
Tien... Besides, there is a huge treasure trove of
cultural heritage with a high density of ranked relics:
97 national relics, 2 special national relics, 14
intangible cultural heritages and a series of typical
folk festivals such as Tich Dien Doi Son festival, Tran
Thuong temple salary distribution ceremony. Traditional
craft villages such as Doi Tam drums, Nha Xa weaving,
Quyet Thanh pottery, Ngoc Dong rattan weaving... and
rustic cuisine such as Phu Ly spring rolls, Nhan Hau
braised fish, peanut rice cakes... also contribute to
the identity of Ha Nam tourism.
Nam Dinh also owns a 72km long coastline with a typical
coastal mangrove ecosystem, especially Xuan Thuy
National Park, the first mangrove area in Southeast Asia
recognized under the RAMSAR Convention and the core area
of the Red River Delta Biosphere Reserve recognized by
UNESCO. Intangible cultural heritage such as the worship
of the Mother Goddess of the Three Palaces, along with a
system of special national relics such as Tran Temple,
Phu Day, Co Le Pagoda, Hong Quang traditional water
puppetry village, Cat Dang lacquerware, Hai Minh
mother-of-pearl inlay, etc. make Nam Dinh a "living
cultural museum" in the middle of the Northern Delta.
Ninh Binh continues to maintain its position as the
“capital of heritage tourism” with a rare karst terrain
in the delta, notably the Trang An Scenic Landscape
Complex, Vietnam’s first mixed heritage recognized by
UNESCO. Other famous destinations such as Tam Coc-Bich
Dong, Bai Dinh Pagoda , Hoa Lu Ancient Capital, Phat
Diem Stone Church, Cuc Phuong National Park and Van Long
Nature Reserve create a rich ecosystem from rocky
mountains, tropical rainforests to wetlands. Ninh Binh
currently has 379 ranked relics, of which 78 are
national relics and 3 are special national relics, the
highest number in the region. The merger has expanded
the tourism space of the new Ninh Binh to nearly
4,500km2, three times the previous area and extended the
coastline from 15km to 87km.
This is an outstanding advantage to strongly develop
marine, ecological, resort, and coastal agricultural
tourism, which was very limited before the merger. Large
space, rich resources, and multi-layered identity will
help Ninh Binh not only be a destination, but also
become a new tourism growth pole of the Red River Delta
region.
The merger of the three localities will be an
opportunity for Ha Nam, Nam Dinh and Ninh Binh to
supplement the advantages of each locality and enrich
and deepen the tourism advantages of the new Ninh Binh
province after the merger. This is a particularly
important factor to develop specific tourism products,
create differences and competitive advantages of
destinations to develop tourism to truly become an
important economic sector, making a more positive
contribution to the socio-economic development of the
locality.
The tourism sector is currently consulting to
re-evaluate the potentials and advantages of culture,
heritage... to supplement the orientations for tourism
development in the coming time. In the immediate future,
the tourism sector will establish inter-provincial
heritage axes such as: Trang An-Bai Dinh-Tam Chuc-Tran
Temple-Phu Day-Xuan Thuy; at the same time, re-plan
national tourist areas such as Trang An, Tam Chuc, Van
Trinh-Ken Ga; promote the development of Net Zero
tourism products associated with climate change
adaptation in the core area of ??Kim Son-Giao Thuy
mangrove forest and Cuc Phuong-Van Long National Park.
However, many challenges are being posed to the tourism
industry in the transitional period, especially the "old
path" of thinking about developing single-route tourism,
according to old administrative boundaries, which needs
to be eliminated. To have a smokeless industry worthy of
being a "spearhead", a comprehensive development
strategy is needed, establishing a new role for Ninh
Binh tourism in the regional and national planning
system. At the same time, the infrastructure connecting
the destinations of the three localities needs to be
upgraded synchronously to create a seamless and
convenient tourism network.
According to Ninh Binh Tourism authorities, a noteworthy
issue in the current tourism development process is the
risk of fading away Ninh Binh Tourism brands Reaching
out in the new era, tourism brands associated with old
district-level landmarks. Names such as "Phu Ly", "Kim
Bang", "Hoa Lu", "Nho Quan", "Giao Thuy", "Xuan Thuy"
... are not only administrative names but also cultural,
historical, and tourist symbols, and the pride of local
people. Therefore, the tourism development process must
pay special attention to historical and cultural
factors... creating a humane and profound story about
the lands, thereby creating attractive destinations with
high cultural content.
Ms. Mai Huong, a tourist from Hanoi, displayed her
feelings after this year's pilgrimage: "In the past,
every time we went on a spiritual tour, we often had to
travel through many different provinces: from Tran
Temple (Nam Dinh), then to Bai Dinh Pagoda (Ninh Binh),
Tam Chuc (Ha Nam), Huong Pagoda (Hanoi). Now, it is
surprising that most of those destinations belong to one
locality, the new Ninh Binh province. This opens up many
advantages for both tourists and tourism businesses. I
hope that the local government will not only invest in
traffic infrastructure, parking lots, and toilets, but
also focus on training a team of tour guides who are
knowledgeable about beliefs and history to build this
spiritual route into a key tourist route in the North,
both solemn and civilized, and bringing profound
experiences to visitors from all over the world.”
Reality shows that although Ninh Binh tourism potential
after the merger is huge, to turn the potential into a
real competitive advantage, it is necessary to have
methodical steps and long-term strategies. Along with
investing in infrastructure and strengthening regional
connectivity, the local government and tourism industry
need to focus on reorganizing tourism spaces across the
province, adjusting planning to suit the new stature,
while improving management capacity and service quality.
This requires a synchronous development strategy, from
applying digital transformation to connect heritage
areas, building digital tourism maps and smart
electronic ticket systems; to improving the quality of
human resources capable of multi-regional
interpretation, understanding local culture; at the same
time, encouraging conservation and creativity in
developing tourism products associated with craft
villages, festivals and specific ecology. Only then can
Ninh Binh tourism after the merger truly reach new
heights in the new era, firmly stepping on the journey
to become the center of heritage tourism of the whole
country, and further in Southeast Asia.
Based in Hanoi, we are specialized in
Ninh Binh
tours and travel services including package tours,
car rental, tour guide rental, hotel reservations, and
tickets to visit famous tourist attractions. You can
easily find Ninh Binh tours for 1 day, 2 days 1 night,
or longer, with many different prices and schedules.
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